Cans of beer are OK while tailgating at Beaver Stadium, but not bottles. Now even some of the cans are endangered...Subscribe to Penn State Clips via EmailPenn State fans who like Bud Light beer's "Fan Cans" in Penn State blue might want to stock up soon or save a few as souvenirs. That's because Anheuser-Busch InBev, the maker of Bud Light, is canning the program due to complaints from Penn State and other colleges around the country.
Lisa Powers, Penn State's director of public information, said the school is a member of the Collegiate Licensing Co., and Penn State asked it to protest Budweiser's marketing for the school. Anheuser-Busch InBev's problems don't stop there. The Federal Trade Commission has discussed the issue with the brewer, the agency said. Regulators are concerned that cans will be marketed to fans under the legal drinking age of 21, said Janet Evans, a senior attorney at the FTC responsible for alcohol marketing issues.
The industry's regulations require at least 70 percent of an advertisement's audience to be above 21, and Evans said that doesn't happen on college campuses.
The "Fan Can" program puts school colors on Bud Light cans and was launched to coincide with the start of football season - a popular time to drink beer. Anheuser-Busch, which was bought by Belgium-based InBev last year, said the cans have no college logos, names, or other identifiers - just 27 color combinations.
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