How do college football teams make the cash register ring?
When it comes to the business of college football, it's better to be a big name with a mediocre record than the other way around.
The five most profitable college football teams of 2010 combined for a record of 33-31. None lost fewer than five games and two - Georgia and Texas - finished with a losing record.
The six BCS conferences had a gangbuster year, topping the $1 billion mark in earnings for the first time.
The ten-figure profit came on revenue of $2.2 billion, resulting in an eye-popping 49% profit margin. (As business owners we are envious of the college football model, where the compensation for
Texas, already by far the most profitable program, will pull even farther ahead this year with the September debut of the Longhorn Network.
Illinois blogger Frank the Tank breaks down the Texas windfall.
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